Sailors called it 'dry point' (suha punta) due to its long-lasting droughty weather. Its inhabitants call it Primošten ('bridged-over').

It is situated on an island which was 'bridged-over' by its inhabitants five centuries ago to facilitate the control of their fields on the mainland. Primošten, surrounded by seven little islands, is an especial gift of nature to which nobody stays indifferent. What nature itself has not offered, diligent people have created by themselves making thus Primošten one of the most attractive destinations on the Adriatic coast. Stone houses, churches, and narrow 'kale' (lanes) represent a perfect harmony between the past and the present.

Primošten was developed from a little fishing village into a tourist paradise in that part of the Adriatic. It is difficult for anyone to resist the charm that this little town radiates. Narrow streets of the Mediterranean atmosphere invite you to feel, at least for a moment, the warmth of this surrounding and these people.

The 'Zora' Hotel is situated in the immediate proximity of the town, it the most beautiful part of the coast bordered by a pine forest. The most beautiful beach embodies the entire peninsula followed by a promenade through pine forest. The nature has granted at one side a rocky and, on the other side, a beautiful pebbly shore.